On 11 March, Montblanc and UNICEF celebrated the launch of the «Signature for Good» collection at the Hôtel Kempsinski in Geneva. At this gala dinner, the 120 guests were able to enjoy a private concert by the United Nations Orchestra, comprising around sixty musicians who for the most part are international officials with the organisation.
With this new collection consisting of writing instruments, leather goods (purse, diary, pen case, etc), bracelets and cufflinks, Montblanc renews its partnership with UNICEF for the second time. Ten percent of each product sold between 1st March 2013 and 30 March 2014 will go to the United Nations Children’s Fund. The first campaign brought in the sum of 4.35 million dollars.
April 08, 2013