News Late in 2012, Girard-Perregaux announced it would be the Exclusive Timekeeper and a Founding Supporter of the new Academy Museum of Motion Pictures, to be located in the heart of Los Angeles. The Academy Museum will be the first U.S. not-for-profit museum dedicated exclusively to the history and ongoing development of motion pictures. To celebrate and promote this partnership, the brand will launch this spring a new international advertising campaign featuring historic images from the Academy’s photography collection. This collaboration will highlight the mechanics behind the creation of such iconic works. The first part of the campaign will feature an image of Alfred Hitchcock holding a production slate during the filming of Psycho.
April 08, 2013
