News During the Geneva Motor Show, Jean-Christophe Babin, TAG Heuer’s President and CEO, and Ron Dennis, Executive Chairman of the McLaren Group, announced a new exclusive partnership agreement. The brand will continue to supply the official timepiece for the Vodafone McLaren Mercedes Formula 1 team and the partnership will be extended to include McLaren Automotive. The new partnership will extend the relationship, as with an eye to the future TAG Heuer will support McLaren’s «Young Driver Development Programme», a scheme to identify and support the most talented amongst them. As part of this new partnership Sergio Perez, the Mexican driver, will be an ambassador for the Swiss brand, together with the Formula 1 World Champion Jenson Button.
In order to seal their partnership and celebrate both McLaren’s and the Carrera timepiece’s 50th anniversary, the TAG Heuer logo will from now on be visible on the rear spoiler of McLaren cars, as well as on the drivers’ suits and team apparel.
March 25, 2013
