News Rolex will become a major long-term partner of Formula 1 from 2013 as Official Timekeeper and Official Timepiece. This reinforces Rolex’s commitment to motor racing and its support of global sport at the very highest level.
This new partnership with the pinnacle of motor sports brings together two leaders in their fields who share a passion for performance, precision, excellence and innovation. It is part of a strategic move by Rolex to focus its sponsorship activities on ventures chosen for their strong symbolic value and their global resonance.
«This is an exciting step for us at Rolex as the fit between Formula One and our brand feels very natural and, like all great partnerships, needs little explanation», said Gian Riccardo Marini, Chief Executive Officer of Rolex. «In our respective fields, Rolex and Formula One embody the spirit of adventure, superlative engineering and a strong desire to push the limits of technology. These aspirations are enormously appealing to younger generations», he added.
For Bernie Ecclestone, CEO of the Formula One group, «Without question Rolex is the partner of choice for a world class sporting series like Formula One». «The brand’s prestige, the excellence of its watches as well as Rolex’s passionate and long-standing commitment to motor sports gives it true credibility».
January 17, 2013
