News Snakes and Cleopatra: two symbols that exude seduction, power, mystery and eternity. Iconic elements that Bulgari brings together in a contemporary manner by reinterpreting the legend of Cleopatra, personified as a modern living goddess by the actress Rachel Weisz for the new advertising campaign, photographed by Annie Leibovitz.
The snake, a longstanding design that has characterized the Bulgari collections since the Forties, an emblem further consecrated by Elizabeth Taylor who was immortalized wearing a serpent-shaped watch on the Cleopatra set in 1962 and that still today, with the same spirit, represents a true corner stone for the brand.
The majestic reptile is further celebrated in the new campaign where Rachel Weisz embodies a modern day Cleopatra, becoming a contemporary Bulgari divinity: beautiful and sensual, unreachable and in control. The backdrop is at once monumental and essential - hefty gray stone boulders that bring to mind the temples of ancient Egypt. The portfolio of images rotates around a series of portraits that spotlight the jewelry, watches and eyewear from the latest Bulgari Serpenti collection.
The new Serpenti advertising campaign will be on air from now through June 2013.
September 11, 2012
