News Richard Mille has unveiled its first United Kingdom boutique in the 18 square meter new Fine Watch Room at Harrods.
The boutique’s architectural concept perfectly defines the essence of the Richard Mille brand: exquisite «haute horlogerie» with a contemporary interpretation. All the furniture is part of a new in-house design concept, specifically developed for the brand’s flagship boutiques.
Entering the new Fine Watch Room one can immediately see the three dimensional, extra-clear glass Richard Mille watch sculpture, a distinctive feature of all the brand's boutiques and which gives the impression of entering into the heart of the movement.
The eight watch displays in the main area are finished in dark ebony wood and stainless steel to set the tone of a minimalistic yet powerful product presentation. Its ergonomically designed curves symbolize Richard Mille’s distinctive watch cases. A dedicated VIP lounge area invites visitors and watch collectors to sit back and enjoy learning about the technical aspects and most relevant features of Richard Mille timepieces, demonstrated by Harrods experienced team of watch professionals.
December 19, 2011
