News On 29 August in New York, at the occasion of the prestigious US Open, the fourth Grand Slam tournament of 2011, Audemars Piguet revealed that the world number one tennis player, Novak Djokovic, Nole as he is nicknamed in tennis circles, has become a brand ambassador for the watch manufacturer.
Novak Djokovic is thereby proudly joining the brand’s team of ambassadors which notably includes a number of famous sportsmen including Michael Schumacher, Leo Messi, American basketball star LeBron James, cricket legend Sachin Tendulkar and golfers Lee Westwood and Rory Mcllroy.
Above and beyond his undeniable tennis playing abilities, Audemars Piguet appreciates the generosity and altruism demonstrated by Novak Djokovic, who is involved in a number of charitable endeavours. In 2007, he founded the Novak Humanitarian Fund that operated on various fronts, including providing access to tennis courts and scholarships for young Serbians, donating ambulances to hospitals in Kosovska Mitrovica and Brus, and making a donation to the Gracanica monastery for the redemption of land parcels in Padaliste. The fund has recently narrowed its scope of activities and operates to provide emotional and programmatic support to children who have lost a parent. In Serbia, the foundation also seeks to support the access to education as well as educational development for all children. In parallel, Djokovic takes part in fundraising exhibition matches, such as on behalf of the reconstruction of Haiti, in Japan, in Loznica and Kraljevo.
All of which makes it entirely natural for this big-hearted individual and accomplished sportsman to be now officially joining the Audemars Piguet family. Brand CEO Philippe Merk stated: «We are particularly honoured by the friendship we enjoy with this great champion who expresses through his sport our own values of excellence and audacity. We wish him a warm welcome.»
September 13, 2011
