News Determination, performance, the quest for perfection, Switzerland and the Neuchâtel mountains, five values which today seal the partnership between skiing legend Didier Cuche and Corum.
The 36 year-old Swiss skier has become a standard bearer for his country. His record is impressive: an Olympic medallist and four-time World Championship medallist, his achievements include one world title, six crystal globes, 60 podium finishes in the World Cup and four victories garnered on the prestigious Kitzbühel descent. Didier Cuche is one of the most successful, acclaimed and well-liked skiers on the circuit. A demanding perfectionist who sets the highest standards, he has successfully guided his career to the very top, returning systematically from multiple injuries, determined to surpass his own limits.
This local partnership is part of Corum’s global international positioning strategy. Didier Cuche shares with the manufacturer a passion for performance beyond the call of duty. The skiing champion, who lives a stone’s throw from Corum’s administrative HQ, immediately identified with the brand’s philosophy. His meeting with Antonio Calce, CEO of Corum, revealed professional and human affinities that will allow the La Chaux-de-Fonds firm to consolidate its regional renown and its national influence.
August 25, 2011
