News DKSH, the leading market expansion services provider with a focus on Asia, has taken a majority shareholding in Maurice Lacroix. Located in Saignelégier and Zurich, the watchmaker has 200 employees and generates sales of 70 million francs. DKSH has already held exclusive marketing and distribution rights to Maurice Lacroix products in Asia since 2008. Secondly, he has established a joint venture with Zino Davidoff for the sales and marketing of luxury timepieces, leather goods and accessories throughout Asia.
This strategic collaboration, focusing sharply on market expansion in Asia as well as optimally satisfying demand from the rapidly emerging Asian middle class is underpinned by Zino Davidoff taking a shareholding in Maurice Lacroix. Remaining as the third shareholder is Desco von Schulthess, which like Zino Davidoff are presently board of directors’ members of the Maurice Lacroix Holding.
For Maurice Lacroix, this new ownership structure opens up promising perspectives. Martin Bachmann, CEO, explained, "In addition to the even stronger focus on market growth in Asia, this new constellation offers further growth and synergy potentials for continued global expansion within the framework of a successful brand strategy."
With 610 business locations in 35 countries – 590 of them in Asia – and over 22,500 specialized staff, the group based in Zurich is one of the top 20 Swiss companies ranked by sales and employees. In 2010, DKSH generated a transaction value of around 10 billion francs. With nearly 4,700 points of sale in the retail trade, 200 stores, shop-in-shops and corners, and 231 specialists in twelve countries, its Luxury & Lifestyle positioning is well established, mainly in China, Hong Kong, Japan, Thailand, Malaysia, Singapore, Australia, New Zealand and South Korea.
August 25, 2011