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CAS In Watch Marketing - Still Some Places Available

The aim of the Watch Marketing Institute (IMH) of the Haute École de Gestion Arc is to create a high level skills centre for the watch industry.

The Certificate of Advanced Studies in Watch Marketing (CAS MH) introduces participants to the concepts of strategic and operational marketing with a view to strengthening their approach to watch marketing.

The justification for such training comes from current needs among actors in the watch industry value chain in a more complex environment where it is necessary to stand out to succeed. It is based on the experience of the course’s designers, the Haute École de Gestion Arc and the Association des Journées de Marketing Horloger (AJM), as well as their professional networks.

Classes take place on Thursday evening, all day Friday and Saturday on the premises of HEG Arc, Espace de l’Europe 21, in Neuchâtel. The full course started at the beginning of May however there are still a number of places for some specific modules:

  • Manage Communication (starts 10 June, registration until 6 June),
  • Manage Customers (starts 11 June, registration until 7 June),
  • Manage Distribution (starts 9 September, registration until 5 September).


    • Information and registration:
    (http://gestion.he-arc.ch/gestion_formation_continue_cas/cas-marketing-horloger)

    May 27, 2011