News On 11 February, Hublot opened a third store on American soil, at 692 Madison Avenue in Manhattan. A brief guided tour.
Hublot has chosen a prestigious address at which to open its first store in New York (nearly 300 m2, with mezzanine for a more intimate lounge showroom). Number 692 Madison Avenue, at the corner of 62nd Street, is in fact a historical property dating from the 19th century, located in a block of some of the city’s most luxurious town houses.
Developed according to the same concept as the Hublot boutique in Paris' Place Vendôme, which opened a few weeks ago, the famous New Yorker architect Peter Marino has reinterpreted the concept of fusion dear to the brand, using materials such as bronze, natural buckskin or ebony to convey a warm yet hushed atmosphere.
The high ceiling, extending up to 6 metres, incorporates skylights to genuinely illuminate the walls, clad with buckskin and a fabric made-to-measure by the Swiss materials artist John M. Armleder.
Art has a strong presence in this new fusion of materials, especially through the furniture, the lights created by artists highly rated by Peter Marino, the Dupré-Lafon period chairs or even the majestic stairwell. The ramp also has a hand-woven decoration, and the whole confers a touch of originality to a completely rethought and redesigned watch space.
The innovative and technological touch dear to Hublot is represented by an unprecedented new large Raptor table made by Xavier Dietlin, the LCG Madison glasses which finely embellish the watch showcases, the spatial motors which enable you to view a watch from all angles, and finally a giant screen guided from Switzerland capable of broadcasting Hublot events live worldwide.
Hublot is already present in the United States, with two exclusive boutiques in Miami - at Bal Harbour and Boca Raton. Opening soon in Beverly Hills and Las Vegas.
March 04, 2011
