News In December, Richard Mille has opened his first boutique in America on Beverly Hills’ most famous shopping street, Rodeo Drive. The 1,400-square-foot boutique resides at the apex of Via Rodeo, a cobblestone walkway lined with elegant cafes, galleries and luxury boutiques. Here, Southern California’s year-round sunshine illuminates massive engraved glass window panels, the iconic watch sculptures that welcome guests to Richard Mille boutiques worldwide.
Upon entering the contemporary space, visitors will find that natural wood, glass, dark leather and stone provide a neutral backdrop for the full collection of Richard Mille watches. Each timepiece is given a starring role in its own spotlight, with abundant space for visitors to admire it from every angle.
Illuminated portraits of Richard Mille’s brand ambassadors, including Rafael Nadal, Felipe Massa, Jackie Chan and Michelle Yeoh, adorn the boutique walls, while comfortable semi-private seating areas nestle discreetly near the back of the boutique.
January 11, 2011
