News After Hong Kong and Geneva, Corum has recently opened a third point of sale under its own name in the Plaza 66 shopping centre in Shanghai.
In partnership with Swiss Prestige, Corum inaugurated a new boutique in Shanghai on 28 October last. Alongside Antonio Calce, CEO of the firm from La Chaux de Fonds and Jacqueline Ng, CEO of Swiss Prestige, Heinrich Schellenberg, consul general of Switzerland in Shanghai, Alain Chung, a collector and Iris Tsui, Leasing Senior Manager of Plaza 66, cut the traditional ribbon.
The new Corum Shanghai boutique is situated in Plaza 66, the city’s most prestigious luxury brand shopping mall. Located in the international, modern, high-end commercial hub of Nanjing Xilu, with an impressive height of 288m tall, 66 floors and a total of 30,788 square meters, Plaza 66 is one of the landmark buildings of Shanghai Puxi area. It is even considered as China’s trend-setting platform, gathering many of the world’s top brands in its premise. The Corum boutique measures around 700 square feet, with its refined yet friendly interior design illustrating the brand image. Under the slogan of "Unlock & Conquer", customers will walk into the world of Corum, discovering the history of the brand, as well as its timepiece making expertise and philosophy.
The sales figures from the Far East market is having a rapid two-digit increase since 2007, making up a steady 40% of Corum’s whole business worldwide. For more than ten years, Corum and the Swiss Prestige Group, one of the brands major partners for fine watches, merge their skills and strength to reposition and establish the brand in China. Having much confidence in the Asian market, Corum has set up new retail points in the area since 2009 to reinforce its distribution network, and in the end of the same year, the brand opened its own-name boutique in Hong Kong.
Antonio Calce, CEO of Corum, declared: "Three boutique openings in less than one year! This is an obvious sign of Corum’s determination towards a more qualitative presence of our worldwide network and of our will to build up a distribution with a long-term approach. This new boutique shows the immense faith Corum places in the highly-developing Chinese market and the significant investments the brand is determined to do. Convinced by the brand awareness amongst Chinese consumers and their deep knowledge for high end horology, Corum will continue to strengthen its presence giving us the means to grow. The next step is planned in Beijing."
Corum holds a special exhibition displaying the brand’s development and history in Plaza 66, allowing the Shanghai public to experience first-hand the awe and beauty of the brand’s Vintage collection, inspired by the brand’s historical creations, entirely dedicated to the boutique concept. This collection will be completed every year with a new model.
Founded in 1988 by Emil J.F. Klingelfuss, Swiss Prestige is managed by Jacqueline Ng as its CEO & Managing Director and headed by Emil Klingelfuss as its Chairman. Firmly established as a leading agent of fine Swiss watches throughout Asia, with offices in Hong Kong, Beijing, Shanghai, and Taipei, Swiss Prestige is representing Corum as sole agent in Hong Kong, Macau, China and Australia.
November 23, 2010
