News To mark its 150th anniversary, TAG Heuer proposes a book which retraces its history, that of an small workshop in Saint-Imier which today has become a veritable watch industry legend. Founded by a watch enthusiast, Edouard Heuer, the firm combines prestige and performance and is constantly developing, forever in search of perfection. It is particularly involved in the world of sport, where it seeks to measure time ever more accurately. Today TAG Heuer is the first watch manufacturer to perfect luxury chronographs accurate to within one thousandth of a second. Its ambassadors, who include Lewis Hamilton, Maria Sharapova and Léonardo DiCaprio, all share a burning desire to surpass themselves, the deep conviction that perfection is perfectible, a passion for change and the ardour to convert it into progress. These values are also those of TAG Heuer, which has always succeeded in innovating in the fields of design, movements and materials.
All of this and more is outlined in the work TAG Heuer - 150 Years. Published in English and lavishly illustrated, this 216 page book contains a 20-page historical booklet translated into eight languages. It is available in TAG Heuer stores and on the firm’s website, as well as from the retail outlets of its publisher (Assouline), priced at 145 dollars.
March 09, 2010
