News On November 19, Chopard opened a new boutique in Abu Dhabi in the United Arab Emirates. With dimensions of approximately 630 square meters, this new space is Chopard’s largest boutique in the world pointing to the extraordinary development of this new luxury center in the Middle East.
Chopard’s boutiques, easily identifiable, display the same refinement throughout the world: their atmosphere is warm and intimate and the use of wood and precious materials, including a fireplace, makes these spaces inviting and elegant. The new boutique in Abu Dhabi possesses this same comfortable environment. The majestic entrance hall of beige marble extends into a vast central aisle, the heart of the store, which gives access to the different areas where the products are displayed, showcasing Chopard’s creations. These well-defined areas exhibit the Haute Joaillerie collection, a section for men that includes the Haute Horlogerie LUC watches, a section for women’s watches and jewellery and one for accessories. The Fitting Area has a bar and comfortable sofas giving this area, and the space as a whole, a welcoming and intimate atmosphere, allowing the clients to stroll leisurely throughout the boutique.
Chopard’s Co-President, Caroline Gruosi-Scheufele, greatly satisfied about this inauguration in particular explains: "This project was very dear to me and I am pleased that Chopard’s creations can now be displayed as they deserve in Abu Dhabi".
Besides the Abu Dhabi boutique, the Geneva company also inaugurated a new store in Dubai on November 20, located within the new Atlantis Hotel, a world of luxury and imagination which opened last September.
The opening of the Abu Dhabi and Dubai boutiques point to the brand’s significant rise. Today, Chopard is present in over 120 countries with approximately 1500 different retail outlets. By the end of 2008, there will be 115 Chopard boutiques located in the world’s major cities such as London, Milan, Moscow, Paris, Munich, Beverly Hills, Geneva, Hong Kong, Singapore, Berlin and Vienna, as well as in top tourist centers such as Gstaad, Saint-Barthelemy, Sankt-Moritz, Palm Beach, Porto Cervo and on the Queen Mary 2 ocean liner. Additionally, two recent openings have taken place in Macau and Osaka and soon new boutiques will be inaugurated in Manila and New Delhi.
December 08, 2008
