News A new Victorinox flagship store opened its doors in one of Europe’s most exclusive shopping districts, London’s New Bond Street. After the flagship store in trendy Soho in New York and the two matching stores in Tokyo (Aoyama and Ginza), the London location is home to the fourth Victorinox flagship store worldwide. Since the 7th November 2008, the entire Victorinox product range is on display, spread out over three floors with a retail area of more than 4’500 square feet.
The complete men’s fashion collection, Victorinox Swiss Army timepieces and men’s and women’s fragrances are located on the ground floor. The exclusive women’s fashion collection is dedicated to the first floor. A variety of high-quality travel gear is found on the lower ground floor together with the legendary Swiss Army Knives and the cutlery.
The store’s contemporary furnishings represent the tradition-rich Victorinox brand and reflect its values and characteristics, such as quality, functionality, iconic design and innovation.
December 08, 2008
