News Carl F. Bucherer signed an exclusive sponsoring agreement with ON Networks for 30 episodes of the City by City travel show. This commitment enables the watch manufacturer to come into contact with enthusiastic globetrotters in a variety of ways and to use the program within its own marketing activities.
City by City is more than a virtual city and entertainment show. In a first phase comprising 18 episodes, new faces of cities are presented right across Europe – from Zurich to London, from Berlin to Istanbul. Sites of historical interest combine with in-places, art, culture and subculture to produce an attractive mix, which has something to offer around the clock. The often rather different selection of stylish hotels and tips on the latest in-clubs and restaurants is being provided by City by City not only for American tourists, who would like to get to know the old continent, but also for the keen, experienced European traveler, on the lookout for exciting new tips and ideas. A second series will concentrate on the Asian capitals.
ON Networks with its headquarters in Austin, Texas, describes itself as "a fresh alternative to traditional TV, dedicated to original programming for original people". As one of the internationally largest independent providers of multi-screen HD TV programs, ON Networks produces and broadcasts shows for every walk of life and every conceivable target audience. Under Food&Drink, Music&Style, Comedy&Pop or even Culture&Living there is entertainment and information in countless guises. The shows are distributed over the AllScreen network, the world’s largest network of digital programs, whose platform is accessible round the world and at any time on television, personal computer and mobile devices. City by City (www.citybycity.tv) is already attracting several hundred thousand viewers in the US and Europe every week.
October 13, 2008