News The AT&T Williams stable and Oris have extended by three years the partnership agreement that has bound them since 2003. The watch manufacturer, the official timekeeping partner of the Formula 1 stable, will continue its sponsorship commitment while at the same time raising its advertising profile.
After appearing last year on the gloves of drivers, the Oris logo will also decorate the awning of the pit stand as well as the right-hand sleeve of the stable’s official shirts and jackets. These new emblems will be added to the logos that already appear on cars and the overalls of drivers and mechanics.
To mark this closer partnership and also the 30th anniversary of the Williams stable, Oris will be launching an exceptional watch, only 300 of which will be produced and sold throughout the world.
Ulrich Herzog, the Chief Executive Officer of Oris, is delighted with the renewal of this agreement: "Our brand has benefited greatly from its long-term relationship with the Williams stable. This new three year undertaking demonstrates our desire to strengthen our partnership at a time when Oris is developing its popularity, its image and its sales at an international level."
For his part, Frank Williams, Director of the AT&T Williams stable, also pronounced himself very satisfied: "I am always delighted when well-established partners decide to extend their relationship with the stable: this is the best proof of the value of what we are doing. In a world where everything hinges on a fraction of a second, benefiting from the support of a watch manufacturer of the stature of Oris until 2010 is a superb show of trust."
March 05, 2008
