News In a pioneering development, Bedat & Co recently opened its official online watch store. Initially it will be reserved to enthusiasts of the company living in Switzerland, the United Kingdom and the United States; in the near future however it will be extended to the entire euro zone. Its opening in Japan is planned for later in the year.
With this online store, Internet users will be able to make their choice from among all models of the different collections, thanks in particular to a “watch finder”. This system allows the selection of different choice criteria such as materials, movement or indeed the shape of the case. The “watch finder” will then present to the user the corresponding models. This very practical sales assistant has existed on the Geneva firm’s web site since the launch of its new version in February 2007. It allows access with just a few clicks of the mouse to the type of timepiece required and to all technical and general information concerning the model. Information provided now includes availability times and prices. Online payments are of course protected by a specialist firm and can be made by credit card or bank transfer.
Directly accessible in the menu of the official site bedat.com and via the “purchase” option which has now been added to the watch legends, this store is the only official site for the online purchase of Bedat & Co watches, whose products come with an official five year warranty. Naturally, online customers will become members of the Bedat & Co Confidential club in the same way as those acquiring their timepiece from conventional retailers: in this way, the firm offers one-year access to the world’s most prestigious luxury concierge service, organised with the expertise of Quintessentially.
February 22, 2008
