News On 1st July last, Bucherer Watches SA strengthened their position on the upscale watchmaking market through the acquisition of the company Techniques Horlogères Appliquées (THA) SA based in Sainte-Croix.
This strategic decision follows more than ten years of fruitful collaboration, the determination to benefit from the existing synergies and the decision to pursue greater involvement on the technical level. This new development is consistent with the long-term vision of the Carl F. Bucherer brand as a watchmaking “manufacture”.
In the future, the company will be able to count upon two additional production sites: Longeau (assembly) and Sainte-Croix (development, technical research and production of movements). The two units will work in close collaboration while continuing to operate independently under their present structure.
August 20, 2007
