News Visible since the beginning of the year, the new advertising campaign by Raymond Weil reflects the company’s quintessential modernity and distinction through a gesture, an attitude, a look.
Piloted by photographer Joël von Allmen and Elie Bernheim, Marketing Director and elder son of Olivier Bernheim, President & CEO of the Geneva watchmaker, the new campaign corresponds perfectly to the world of Raymond Weil, blending luxury, elegance, glamour, refinement and modernity.
The ladies' watches are displayed to stunning effect by a magnificent Brazilian model. Her radiant beauty and velvet eyes were captured by Joël von Allmen's cool, professional lens in an ambiance imbued with the Raymond Weil spirit of independence and unparalleled creativity.
The new campaign pays tribute to women's beauty, charm and eternal powers of seduction, and takes a fresh look at the world of luxury based on a stand-out, novel concept. And look is everything…. Sexy, young, bewitching, a little cheeky and provocative… all the different facets of the Raymond Weil woman!
"Joël is a peerless professional and has captured the essence of Raymond Weil's spirit and attitude. We have been proud to work with him on this campaign, which is sure to raise eyebrows and, above all, make people look at the world of luxury and Raymond Weilwith new eyes" explains Olivier Bernheim.
"We wanted a strong campaign that captures the imagination. That's why we called in Joël. He has fantastic talent and brought in other top specialists to see the project through. The result is fantastic!" adds Elie Bernheim.
The new female campaign, which was unveiled worldwide in January 2007, has two visual themes: the first devoted to the ladies' collection, Shine; the second to the Parsifal collection.
With style and elegance, this dynamic, cutting-edge campaign holds up as well the mirror to the man of today: both a seductive Don Juan in a tuxedo, with the timeless charm embodied by the Don Giovanni Cosi Grande; or a man of our times, exuding the casual chic of the Parsifal collection.
Instead of the mischievous twinkle of a doe-eyed Brazilian model, we are captivated this time by the enigmatic, blue-eyed gaze of a face full of character, with prominent, craggy features, brooding good looks, and an amused yet ashful smile.
March 06, 2007
