News At the beginning of October, Milus International officially announced its presence in the United States with the creation of the Milus USA branch, based in Beverly Hills (California). Its CEO is Doron Basha, who has 27 years experience in the watch and jewellery industry, particularly as a distributor for Meyers. Milus USA will operate as a watch distributor for top-of-the-range American retailers, first and foremost Tourneau, the famous chain of luxury stores that will sell the brand’s products at its most exclusive outlets, and also The Time Machine in New York and The Time Dome in Las Vegas.
This move into the US market marks an important stage in the further development of the Milus brand. Created in 1919 in Bienne, the company boasts over 87 years of experience in the art of watchmaking. Since 2003 - the year the brand successfully relaunched its watch and jewelry collections - Milus has steadily been building its distribution network. With its expansion in 14 markets, including subsidiaries in Germany and Austria, Hong Kong and China, Milus continues to make its mark on the watch industry. Milus additionally works with reputable local partners in the Middle East, Russia, Spain, the Netherlands, Switzerland and Thailand.
October 24, 2006