News Jaeger-LeCoultre set a splendid stage for the 63rd Mostra in Venice. Present at all the key moments, the Manufacture rewarded the laureates of the 2006 edition.
Masters of time and magicians of the cinematographic art met and mingled from August 30th to September 9th 2006 at the 63rd Venice International Film Festival. For the second year running, Jaeger-LeCoultre had chosen to associate with this major event, having identified the development and safeguarding of cinema as an ideal means of expressing the brand values and philosophy.
In tribute to film-making, Jaeger-LeCoultre made it a point of honour to reward the year’s laureates. The artisans of the Manufacture had personalised one-of-kind versions of the legendary reversible watch with the effigy of the Lion of Venice and the inscription 63rd Festival of Cinematographic Art. The meticulously had-crafted engravings reminded the winning artists of their new status: Jia Zhang-Ke (Golden Lion), Ben Affleck and Helen Mirren (respectively Best Actor and Actress) and David Lynch, rewarded for his career achievements.
During the Festival, the entire world was able to admire a large number of stars wearing Jaeger-LeCoultre watch creations. These included the 2006 President of the Jury, Catherine Deneuve, who lighted up the red carpet each evening and is in our picture with Jérôme Lambert, Jaeger-LeCoultre's CEO, as well as a surprise guest warmly welcomed by his Italian public: Valentino Rossi. British and American stars were also well represented by Clive Owen, Sting and his wife Trudie, Meryl Streep and others.
This array of personalities as well as devotees of cinema and of Haute Horlogerie all enjoyed an opportunity to discover the magnificent collection of Haute Joaillerie models placed at their disposal on the Jaeger-LeCoultre Nikki Beach. It was in this strategic location on the Venice Lido that the Manufacture had set up its headquarters for the duration of the Mostra.
It was within this setting that famous Italian photographer Maurizio Galimberti immortalised many of the artists, including the singer Sting and his wife Trudie. His work is at the crossroads between painting, photography and mosaics, an art in which formal beauty is placed in the service of technical refinement. Such an approach naturally resembles that of Jaeger-LeCoultre and indeed of film-making itself. In these two worlds, time appears to have long since renounced imposing any law other than that of perfection. The peak of artistry doubtless also lies in appearing effortless and in arousing aesthetic desires.
October 24, 2006
