News Vacheron Constantin is now present in Dubai, having opened an exclusive boutique offering warm, friendly service.
Inaugurated on May 22 in the presence of Abdul Aziz Al Fardan and Yasser Hassan Al Fardan, the brand's partners and Juan-Carlos Torres, CEO of Vacheron Constantin, the new exclusive Vacheron Constantin boutique in Dubai - the brand's 15th worldwide and its first in the Middle East - is located in the spectacular Mall of the Emirates and is imbued with the same spirit that permeates Vacheron Constantin's Maison Historique in Geneva. The large number of guests and journalists found themselves in a boutique whose elegant decor sets off an architectural style and interior design in perfect harmony with the brand's image: using precious woods and leather, the interior decoration emanates an atmosphere of intimacy and serenity.
In his speech, Juan-Carlos Torres declared that "every inauguration of a new boutique is a great event for our brand. Vacheron Constantin has always been a great traveller, close to its customers and ready to go out and meet them. Each opening of a new boutique, therefore, spreads the spirit of Jean-Marc Vacheron a little bit further, reflecting our company's great vitality and, in the process, enlarging our international scope. And what a joy it is, 250 years after the foundation of our brand, to be part of Vacheron Constantin's impressive expansion, which now encompasses almost 80 countries worldwide."
Vacheron Constantin's new boutique gives the opportunity for enthusiasts and collectors of fine watchmaking to find the Geneva manufactory's complete collection there, including some of its most important creations, among them pieces from the 250th anniversary as well as a broad range of grand complications like the Platinum Skeleton Minute Repeater timepiece, presented at this year's SIHH as part of the launching of the prestigious Excellence Platine collection. What is more, it offers all the services that are so important to Vacheron Constantin: changing a bracelet, cleaning a watch, offering advice, giving an estimate, or providing information.
The opening of the Dubai boutique is just one more episode in the long-standing relationship that has built up between Vacheron Constantin and the Middle East since 1863, a relationship marked by exceptional creations that are still iconic pieces in the heritage of the Geneva-based brand: for example, the grand complication ordered by the Swiss community in Egypt for King Faud 1 in 1929, the very grand complication made in 1934 for King Farouk of Egypt, and many others for a large number of reigning families and eminent leaders of the Middle East like Ibn Saud, King of Saudi Arabia.
The number of exclusive Vacheron Constantin boutiques has almost doubled over the past twelve months, with the opening of seven new boutiques, mainly in Asia.
July 05, 2006
