News Audemars Piguet now occupies a place of honour in Milan, fashion capital and a city with significant economic potential. Located at no. 6 on the Via Montenapoleone, the famous shopping street hosting some of the greatest names in Haute Horlogerie and jewellery, the Audemars Piguet boutique opened on December 1st 2005.
At the heart of a magnificent historical building, visitors may now admire the collections within a luminous setting graced by an understated, elegant interior design. Collectors and brand devotees enjoy a warm welcome and professional advice.
Since its inauguration, many visitors have already flocked to the Audemars Piguet boutique and sales are going extremely well, reflecting the brand’s popularity with Italian clients. The Manufacture in Le Brassus is particularly proud to have such a fine showcase for its timepieces.
The opening of this store is part of the strategy being pursued by Audemars Piguet in order to assert its presence in the world’s major cities through own-name boutiques. With the wind currently very much in its sails, the brand has picked the ideal time to reinforce its visibility in one of the key luxury watch markets.
February 07, 2006
