News Following on from Cannes, Paris, New York, and Munich, Blancpain has set up its very first Boutique on Swiss soil, located on the corner of the Rue du Rhône and the Place de la Fusterie, Geneva.
Crafted by a skilled cabinetmaker from the Vallée de Joux, the interior design of this 53 sq.m boutique is imbued with the regional heritage and the Blancpain horological know-how perpetuated for the past 270 years. Cherry wood is the predominant theme, clothing the walls and furniture with its warm amber tones. The finely granulated texture of this wood confers a brand-signature touch of luxury and elegance on these surroundings. Noble woodwork, refined mouldings, pure, streamlined furniture, along with traditional wrought iron catches adorning the windows and displays, all contribute to this warm, cosy aesthetic appeal. Comfortable leather chairs welcome visitors, who can thus savour a "lounge" atmosphere in which to discover subtle timepieces created in harmony with the noblest watchmaking traditions. At the back of the boutique, an authentic antique solid oak and pewter bar found in a Parisian brasserie provides an area conducive to friendly exchanges, a value Blancpain consistently cultivates in conjunction with an inimitable art of living and time-honoured expertise.
The atmosphere of the Vallée de Joux, thus now suffuses Geneva’s prestigious Rue du Rhône. And if passers-by stop to peek through the small wooden windows that open like translucent jewel-cases into the new Blancpain Boutique, they may well find themselves imperceptibly drawn towards the intimate warmth emanating from within.
January 24, 2006
