As the global leader in luxury products, LVMH (Moët Hennessy Louis Vuitton) achieved record sales worth 12.6 billion euros in 2004 (+6%, with +11% organic growth i.e. assuming comparable structures and exchange rates). According to an initial estimate the group’s operating result which will be announced in March increased by around 10%. This outstanding performance is all the more remarkable as it was achieved in a monetary environment in which the dollar and yen continued to fall against the European currency.
By branch of activity, the most important organic evolution was achieved for watches and jewellery (+ 18%). In actual fact, however, this sector fell by 1% to 497 million euros following the sale of Ebel to the Movado Group. TAG Heuer in particular experienced an exceptional year confirming its status as a beacon brand. The other activity sectors evolved as follows with the organic growth shown in brackets: wines and spirits +8% (+11%) to 2.3 billion euros, fashion and leather goods, +5% (+10%) to 4.4 billion, fragrances and cosmetics -1% (+4%) to 2.1 billion and selective distribution +11% (+17%) to 3.4 billion.
February 08, 2005