News With its new recruits Uma Thurman, Brad Pitt and Juan Pablo Montoya, the team of TAG Heuer ambassadors now embodies more than ever the perfect association of sport and glamour.
Hardly a month after the announcement of sparkling new tennis star Maria Sharapova as a new global sport woman ambassador, TAG Heuer announced that Hollywood superstars Uma Thurman and Brad Pitt (Brad Pitt will endorse TAG Heuer worldwide except in the USA and Canada) will be joining its prestigious roster of Brand Ambassadors, together with the legendary McLaren-Mercedes Formula 1 driver Juan Pablo Montoya. Together with long-established ambassadors Tiger Woods and Kimi Raïkkönen, this announcement brings together the most extraordinary team of ambassadors ever gathered by a brand for conveying its image and inspiring its product development. In bringing together sporty-minded Hollywood icons and charismatic sport stars, TAG Heuer strengthens its identity as the contemporary quintessence of success, sport and elegance, artfully blending sport with glamour.
"Brad Pitt and Uma Thurman are consistent with our rich history of cinematic glamour, the roots of which go back to Steve McQueen, the brand's long-time ambassador of the iconic Monaco chronograph,” says Jean-Christophe Babin, President and CEO of TAG Heuer. Steve McQueen first wore the famous blue squared-off chronograph in the 1970 hit, Le Mans.
TAG Heuer timepieces have always been highly coveted by movie actors and art directors. Among the many stars who have worn TAG Heuer watches and chronographs on-screen are Hollywood greats Charlton Heston and Jack Lemmon. TAG Heuer has also starred on the wrists of Burt Reynolds and Bo Derek. Today, TAG Heuer's collaborative efforts in Hollywood have given the brand more big-screen presence than ever, with major visibility in 2004 hits like The Bourne Supremacy, Collateral, and Closer. Behind the camera, TAG Heuer developed the celebrated TV Film-Master stopwatch in the 1960s, allowing celebrated Hollywood directors to measure the consumed footage of their film sequences, both in 35 mm sound film and 16 mm still film.
TAG Heuer is far more than a brand that creates and manufactures sporty luxury timepieces. It is a cutting-edge brand that has a formidable history of excellence, precision, prestige and performance. TAG Heuer has always used sport and arts as a source of inspiration, a driving philosophy and attitude on how to tackle life proactively, passionately and creatively. The result is the brand’s outstanding line of superior quality timepieces.
What binds Uma and Brad on the one hand, and Maria, Juan Pablo, Tiger and Kimi on the other, is a similar commitment to excellence, a willingness to surpass oneself, and an obsessive quest for exceptional achievements as well as mental strength and a natural elegance in their challenging endeavors. All these values mirror TAG Heuer’s values, evolved from 145 years of watchmaking history and perfectly encapsulated in the new "What are you made of?" campaign orchestrated by top fashion photographer Patrick Demarchelier.
In addition to these global ambassadors, TAG Heuer will partner with other major movie and sport stars on a local and regional basis in the coming year. These include Chinese NBA Houston Rockets player Yao Ming, Bollywood superstars Shah Rukh Khan and Sushmita Sen, Nascar idol Jeff Gordon, Indy Racing League 2003 champion Scott Dixon, Champ Car 2004 World Champion Sébastien Bourdais, Euro-PGA Golf star Ian Poulter, world free diving record-holder Tanya Streeter, and Japanese top fashion model Ai Tominaga.
January 25, 2005
