News Designed by the agency Attila & Co, the new promotional campaign for Wyler Vetta watches benefits from the presence of an exceptionally charismatic personality: Richard Gere. With his indubitable charm and his immense depth of feeling, the American actor is perfectly in tune with the philosophy and the products of this brand, which combines Italian style with Swiss know-how. Hence the idea for this collaboration, which also sees the sum of 30 euros paid to the Healing the Divide Foundation for every Wyler Vetta watch sold. Established by Richard Gere, the organisation is committed to solving humanitarian problems such as the schooling of third-world children, the teaching of agricultural methods, the right to health for all, or reform of the prison system. Launched this month in Italy and in Switzerland, the new advertising campaign will also be released in France next year.
November 08, 2004
