Miss Switzerland 2004 - New Ambassador Of Century

It is with the exclusive Sunbird Heartbeat model – the perfect blend of romantic caprice and restrained elegance - that Century sends its sincere congratulations to the new Swiss beauty queen, trusting that an unforgettable year lies ahead of her.

With her innate charm, her enchanting smile, her blue eyes that shine like diamonds and her sparkling golden hair, Fiona Hefti is radiant in every sense of the word. She is the best possible ambassador for Century’s luxury watches.

The world of the Biel based watchmaker is a synonym for modernism, luxury and romanticism – attributes that Fiona Hefti embodies to marvellous effect. For an entire year she will be the official representative of Century and, in the eyes of all Switzerland, will symbolise Century’s grace and love of aesthetic design. She will set beating the heart of every woman passionate about watches of exceptional quality.

With Sunbird Heartbeat, Century proposes a bright, restrained and timeless design, and one that is certainly not without meaning: small suspended hearts attract the attention whilst forming an elegant adornment for the wrist. While Miss Switzerland will wear the exclusive model with twelve diamond-encrusted hearts priced at 2,950 francs, the range begins at 1,950 francs.

October 26, 2004