News Last December, watch designer Rodolphe Cattin officially launched the Rodolphe brand in the United States. On this occasion, a large number of Hollywood celebrities were present at Rodeo Drive, the mythical Beverly Hills address, including the star of the TV show The Simple Life, Nicole Richie, daughter of Lionel (in our photo with the evening's host). Guests were able to admire the new creations of the Jura based firm at a very glamorous private reception at the jewellers Westime. The centrepiece of this event, the Viper collection, which commemorates the tenth anniversary of the most prestigious of American sports cars (the Dodge Viper), aroused great interest among the guests.
The American market, the world's number one importer of Swiss watches, will no doubt support the regular expansion of the Rodolphe brand, positioned in the luxury watch segment.
March 11, 2004
