News For some days, the new advertising film by TAG Heuer "Who can beat Tiger Woods?" which allies two supposedly irreconcilable sports, Formula 1 racing and golf, has been showing in cinemas and on television channels.
In it, an F1 racing driver confronts the finest golfer of all times on the Monaco circuit. Golf ball against car! Drive against a V10! A timed dual of absolute precision. Vertiginous speed and mental slow motion follow each other on the screen with superimposed obsessive timing … The ultra-rapid visuals in digital form reflect the action, tension and commitment of top level sport. The slow motion shots recall extreme concentration. The technological power of F1 racing confronts the mental strength and perfect movements of Tiger Woods who, following the ball with his eye, guides it through what he calls the "zone", crossing the unusual obstacles of the city and circuit of Monaco to achieve his goal.
Dedicated to the Link sports chronograph, this film is the work of two Austrian directors Rad-Ish (Christoph Chrudimak and Moritz Friedel). It is the outcome of a great technological prowess, the work of a team of professionals which has surpassed itself with every shot. The film is mirrored by a press campaign with portraits of Tiger Woods, accompanied by his fetish watch… a Link!
May 29, 2003
