News Under the name of Milus International SA, the Milus watch brand is entering a new era. Boosted by the arrival of the Peace-Mark group (new investors with headquarters in Hong Kong), it plans to gain a firm foothold in the luxury segment. CEO Jan Edöcs and his team are currently working, at the firm's head office in Biel, on the launch of collections with an innovative design. They will take their first steps on the international stage next spring at the Basle International Watchmaking and Jewellery Exhibition.
The Milus brand remains committed to purity of shape and meticulous finishing, following the example of Paul Junod, designer of the third generation, who has remained loyal to the company. The price of the new gold and steel lines will be in a range not exceeding 10,000 francs. Special models, in platinum or set with diamonds, will be available at prices varying between 100,000 and 250,000 francs. Heirs to a history of Milus Paul Junod SA watches that dates back some 80 years, the new watch lines will be clearly identifiable as Milus models. Combining contemporary elegance with smooth, rounded profiles, these timepieces are aimed at elegant women who find an element of creative surprise to their taste.
Jan Edöcs, a 31-year-old who started his career with the Swatch Group, is aiming to achieve durable growth for the new company. Speaking of this new challenge, he said: "We are proud of our new lines and are convinced that we are on the threshold of a new era. With the heritage of the Milus brand, we can now really make our mark."
December 05, 2002