News Raymond Weil refurbishes existing store in Deira City Centre as part of an integrated retail strategy.
Constantly leaving its mark on the watch industry with exquisite and unique watch designs, Raymond Weil now distinguishes itself with the renovation of its boutique in Deira City Centre. Olivier Bernheim, President and CEO of Raymond Weil (left in our photo) and Omar Al-Futtaim, CEO from Al-Futtaim Group (right), the distributor of the brand in the UAE, personally inaugurated the new look boutique on the 7th February; the first of it's kind globally in the Middle-East.
The boutique has been re-modelled in keeping with current trends, its avant-garde design brings together the principal concept of exclusivity whilst keeping a welcoming atmosphere. The unique curved front of the boutique shields customers from the hustle and bustle of the shopping mall offering them a tranquil area to view and select a watch. In all, the new look boutique offers privacy, comfort and above all, personalised service.
"Raymond Weil, together with Al-Futtaim Watches decided to launch a contemporary style boutique specifically with UAE customers in mind. Our target market with Raymond Weil is very diverse, with a mixture UAE and GCC nationals, Western and Asian expats, all having one thing in common - a taste for the finer things in life!" said Graham Pitcher, Managing Director, Al-Futtaim Watches.
Olivier Bernheim reiterated: "We are very happy with the new look boutique in Dubai. It complements everything we wish to give to our customers, a luxurious and private atmosphere."
Since its founding in 1976, Raymond Weil has obtained a position among the great names of watchmaking. A passion for beauty, mastery of the watchmaker's craft and attention to detail are at the very heart of its models. Raymond Weil incorporates the traditional values of craftsmanship into fashion and flair. Composing timepieces out of the most exquisite materials: diamonds, gold, stainless steel and genuine leather.
March 14, 2002
