News Since its inception in 1976, the Geneva-based Raymond Weil company has constantly woven exceptionally close ties with the musical world through the choice of names of its collections (Amadeus, Traviata, Parsifal, Don Giovanni, etc), or sponsorship dedicated to the classical repertoire… Today, it is celebrating a quarter of a century in the business. To mark the occasion, it is re-launching the Othello range first created in 1986, with an all-new version and has entered into an association with Bond, a pop group with a classical repertoire.
Othello
The new Othello symbolises the essence of the brand’s innovative spirit. It unveils a visionary universe through a union of audacity and mystery. A minimalist design that emphasises the strength of its character with uncompromising beauty. A symphony of mystical invocations in which sensuous light flirts with the intensity of the night.
The outstanding feature of the Othello range is its highly distinctive originality. The case is round and flat with a lightly domed sapphire crystal whose lunar reflections have a seductive quality. The intensity of the night blue dial captivates the eye. This timepiece displays a cult of absolute perfection. The steel of the two crosspieces inlaid in the glass reveals a harmony of materials with a completely unexpected individuality.
Urban and fashionable, intriguing and limpid, Othello interprets with maestria and authenticity the soul of the Genevan brand, giving perfect expression to the ardent wish for individuality of its wearers.
The Othello collection comprises 14 models in three different sizes with or without precious stones. Quartz or automatic movements are available with a steel bracelet or a leather strap.
Bond
Besides its new Othello range, Raymond Weil is celebrating its 25th anniversary by forming an alliance with Bond. This pop group has a classical repertoire and its first album named “Born” has already sold 650.000 copies although it has yet to be commercialised in the United States and Asia.
Bond is a quartet of attractive and sassy girls who convey the desire to modernise musical art. Their inspiration is sourced from their strong experience of the classical register and their futuristic vision of music. They have developed a style that is both accessible and innovative.
While the group continues its promotional campaign and prepares its first world tour, Raymond Weil’s input comes in the shape of marketing support. The program includes concerts, press conferences, online marketing, a cinema/television advertising campaign, important press coverage etc.
Mel Bush, Bond’s manager, talks about her vision: “The partnership with Raymond Weil will lead to a synergy of strengths and essential values. We share the same desire to achieve a level of excellence and to open the door to new horizons in our respective fields.”
Mr Olivier Bernheim, CEO of the Geneva-based company, confirms this: “Bond is like a breath of fresh air, a classical quartet that breaks the barriers of convention, genre and tradition. Its music incarnates the quintessence of our brand which has a classical heritage that blends with a contemporary sensibility. Our partnership will have a substantial impact on our distribution network across the world: it will generate a whole range of marketing operations and public relations events that will strengthen the brand’s image and support the launch of the new Othello collection”.
April 23, 2001
