News 
Watches and Wonders Geneva 2026 will welcome eleven new brands, including Audemars Piguet, the oldest fine watchmaking Manufacture still in the hands of its founding families, and L’Epée 1839, the only Manufacture in Switzerland to specialise in the production of high-end clocks.
With Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B and Sinn Spezialuhren, the total number of exhibiting brands will increase to 66. Other significant change: H. Moser & Cie. and Frederique Constant are changing locations and extending their booths.
To support these developments, the Salon is adapting and expanding, while ensuring that visiting comfort and service quality are preserved. All independent artisan-creators will now be spread in two areas, the Carré des Horlogers (increasing from 16 to 23 exhibitors) and the Mezzanine (increasing from 9 to 15 exhibitors), offering greater visibility and consistency in layout.
While the format of four professional days followed by three days open to the public remains unchanged, the programme itself is evolving so that each day becomes an experience of its own: opening of new spaces, museums, afterwork events, workshops and offerings for younger generations, as well as the unmissable Thursday late opening, with the support of the City and Canton of Geneva. Transfers between the Salon and In The City will be made easier by a free shuttle service allowing visitors to travel between the two locations.
October 02, 2025