
The watchmaker and the National Football League (NFL) have announced a multi-year global partnership. This unprecedented agreement marks the American football league’s first collaboration with a luxury watch brand.
Breitling will now be present throughout the season at major league events, including Super Bowl LX and the NFL Honors. The watchmaker will also contribute to the global expansion of the sport through events in its boutiques around the world this year, as part of the NFL’s international series.
To celebrate this collaboration, the watchmaker has unveiled two special-edition models: the Chronomat Automatic GMT and the Endurance Pro. Each collection consists of 32 timepieces bearing the official colours and logos of each NFL team. Thanks to this partnership, American football fans around the world will be able to express their love for their favourite team.
September 18, 2025