News 
For this new edition, 66 brands (52 in 2024) drew nearly 1,900 watch industry professionals (1,500 in 2024) to the shores of Lake Geneva. Among them were close to 300 retailers (250 in 2024) and 500 members of the media and influencers, including major news agencies and several television networks.
Open to the public over four days, from Thursday 4 September to Sunday 7 September, the Pavilion at the Rotonde du Mont-Blanc – expanded this year to 800 m² – welcomed more than 17,000 visitors (13,800 in 2024). Enthusiasts had the chance to discover the “Prowess” exhibition, featuring over 150 timepieces – the latest launches alongside iconic models – presented across 59 showcases in a series of themed displays.
The Culture Club, set up in one wing of the Pavilion, was the setting for the Fondation de la Haute Horlogerie, the Grand Prix d’Horlogerie de Genève, the Geneva Watchmaking School, the Horological Society of New York, Horopedia and The Watch Library – all partners of the event – to stage a full programme of activities.
Adding a playful yet equally technical twist, the Calibership contest brought together 40 participants – industry figures and members of the public, competing on an equal footing – to test their skills in regulating a watch. The official results will be announced on 29 September by the organizing committee, once COSC has completed its rigorous tests on each movement.
As far as talks, panel discussions and presentations were concerned, the 250 m² GlassBox next to the Pavilion quickly became the go-to venue, hosting close to 25 events ranging from symposia and press conferences to brand presentations.
The charity auction, organized with Phillips in Association with Bacs & Russo in support of the Geneva Watchmaking School and the Pierre Amstutz Foundation, brought together nearly 300 guests and raised CHF 185,900 – almost double the previous year. Since the first edition in 2023, more than CHF 403,900 has been raised in support of the next generation of watchmakers.
Beyond these numbers, it was the spirit of Geneva Watch Days that shone through: effortless, inclusive, and imaginative – a gathering where professionals, collectors and the public came together to celebrate watchmaking in all its diversity.
September 11, 2025