News 
Currently celebrating its 150th anniversary, the Manufacture has announced a new edition of its Audemars Piguet Parallel experience that will take place on 16 July during the Montreux Jazz Festival. Now a much-anticipated fringe feature, Audemars Piguet Parallel returns for its third consecutive year. First introduced in 2022, the musical experience transports audiences to unexpected venues across the region for one-of-a-kind performances.
In previous years, artists including The Blaze, Arlo Parks, Mochakk and Black Coffee have delivered high-energy sets to crowds of 600-800. Now, with nearly 1,000 tickets available, the third edition of Audemars Piguet Parallel is set to be the biggest yet. The stellar line-up features global icon Peggy Gou, deep house prodigy Alex Wann and French electro trailblazer, Chloé Caillet. Each of these internationally acclaimed artists brings a distinct sound and style, promising a high-octane evening. In keeping with tradition, the venue will remain under wraps until the last minute.
Tickets to the exclusive event are free and will be available via a social media contest hosted by the Montreux Jazz Festival, as well as at the Audemars Piguet Parallel pop-up booth during the festival. This immersive space invites visitors into the brand’s creative universe, where they can compose their own track and try their luck at winning entry to the event.
Audemars Piguet Parallel reflects a mission shared by both the Manufacture and the Montreux Jazz Festival: to support musical talent, push creative boundaries and bring audiences together in truly memorable ways.
June 19, 2025