News 
Twenty years ago, the launch of the Big Bang collection marked a turning point in the watchmaking industry thanks to two principles: daring to fuse unconventional materials and breaking free from traditional industry clichés. To celebrate this anniversary, Hublot has unveiled new visuals featuring the famous feline Choupette.
Captured by visionary photographer Carlijn Jacobs, the campaign shows the legendary cat posing with the Big Bang 20th Anniversary Red Magic. Throughout May, the spotlight also focused on two other iconic models: the striking Big Bang Tourbillon Automatic Yellow Neon Saxem, worn by a chic and mysterious woman dressed in a faux fur coat, and the Big Bang 20th Anniversary Titanium Ceramic, on the wrist of an athlete training in a gym changing room.
June 05, 2025