News 
This company based in La Chaux-de-Fonds and celebrating its 70th anniversary this year is starting a new chapter in its history. Following a management buyout led by Haso Mehmedovic, the brand is returning to 100% Swiss ownership. Previously International Sales Director, 32-year-old Haso Mehmedovic has surrounded himself with a small group of experienced and knowledgeable Swiss investors from the luxury and finance sectors.
The strategic transaction was carried out in a spirit of collaboration and mutual respect with Citychamp Watch & Jewellery Group Limited, the Hong Kong-listed company that had owned Corum since 2013.
This paves the way for a restructured organisation led by Haso Mehmedovic as CEO and Chairman of the Board. At his side, a tight-knit, driven team shares the long-term vision: to reignite Corum’s creative force and reaffirm its singular identity. All industrial and commercial assets – including patents, intellectual property and archives – will remain in Swiss hands and align with a clear strategic direction.
Having joined Corum as a watchmaker in 2011 after completing his CFC at CIFOM in Le Locle, Mehmedovic looks forward to restoring Corum to its former glory and legitimacy. Having worked his way up through every position – from workshop to sales management and then various positions as production and quality manager and market director – he now serves as CEO and Chairman of the Board for a company dear to his heart.
May 15, 2025