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On 8 March, Cartier inaugurated the Women’s Pavilion. This cultural site has been established in a unique partnership with the Japan Association for the 2025 World Exposition and the Japanese Government including the Ministry of Economy, Trade and Industry, as well as the Gender Equality Bureau Cabinet Office. This marks a continued celebration of visionaries who are shaping the future and who are highlighting the essential role of women in driving global progress, fostering equality and guiding new generations.
Set within the context of Expo 2025 Osaka, Kansai, Japan, the Women’s Pavilion is open until 13 October 2025. At the core of it lies a powerful manifesto calling for a brighter future, one in which all individuals, regardless of gender, coexist in true equality and harmony.
The Women’s Pavilion’s Kumiko-inspired façade, envisioned by renowned Japanese architect Yuko Nagayama, serves as a symbolic bridge between tradition and modernity. This unique structure first introduced at Expo 2020 Dubai has been meticulously repurposed for its second instalment in Osaka, embodying Cartier’s enduring commitment to sustainability and craftsmanship. Reflecting Nagayama’s vision, the Women’s Pavilion highlights the interconnected cycles of nature, people and resources. The locally sourced surrounding trees will return to the mountains of Osaka after the Expo, symbolising Nature’s regenerative cycle. Referring to the architectural compositions of traditional machiya townhouses, the Women’s Pavilion seamlessly integrates geometric patterns with natural elements, creating a harmonious space for collaboration and meaningful exchanges.
Within the Women’s Pavilion, visitors embark on an immersive journey curated by the acclaimed artist and Global Artistic Lead, Es Devlin. Through her visionary approach, Es Devlin envisions World Expos as “a collection of unique instruments, where each pavilion serves as a musical instrument that communicates its message well beyond its initial six-month lifespan on the global stage”. In this spirit, the Women’s Pavilion aims to facilitate profound perspective shifts toward gender equality by guiding visitors through intimate personal stories, encouraging reflection and ultimately connecting these experiences to a broader, universal context of global issues. The exhibition invites guests to donate their names, making their identity part of the narrative. This act symbolises the power of a name as both an intimate and universal compass. Reflecting Devlin’s evolving artistic practice, the Women’s Pavilion transforms each group of visitors into a rehearsal community. Through participatory encounters, it seeks to drive renewed purpose and perspective while addressing urgent climate and civilisational crises that entangle us all. This immersive experience bridges personal engagement with a call to collective action, amplifying the Women’s Pavilion’s message far beyond its physical and temporal boundaries.
March 27, 2025