News 
The company based in La Chaux-de-Fonds has extended its global multi-year marketing partnerships with the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA) and the NBA G League, which began in 2015. This renewal accompanies the introduction of a redesigned shot clock, as well as the launch of a new watch: the NBA Supersport Special Edition 2025. The watch brand will also be the main partner of an NBA Global Game in Europe for the next ten years.
The new game clock features cutting-edge technology and a unique round design inspired by Tissot’s heritage. Despite the new rounded shape, the size and colour of the numerals remain unchanged. It stands out thanks to its LED strips enabling it to light up in any colour. Its advanced technology offers new capabilities in terms of match presentation and basketball operations, including by integrating the green challenge signal for coaches into the system.
The Tissot Supersport NBA Special Edition 2025 features numbers inspired by the players’ jersey numbers, while the seconds hand features the NBA logo. Its textured dial evokes a basketball, while the NBA logo on the caseback appears alongside the cities and states behind the names of the 30 NBA teams.
March 27, 2025