News 
In 2025, TAG Heuer will be the title sponsor of the Monaco Grand Prix, strengthening its ties with motor racing and one of the most famous competitions on the motorsport calendar. Sharing a common history spanning several decades, Monaco and TAG Heuer are linked not only by the world of motorsport, but also by the famous TAG Heuer Monaco collection and the personalities who have made this race so famous.
To celebrate this key moment in the history of motor racing, a special logo has been created, which will be used at all points of contact where the brand will be present. Another key element is the iconic TAG Heuer Monaco clock that will be on display throughout the paddock.
Based in the town of La Chaux-de-Fonds, the Maison has also been a partner of the Automobile Club de Monaco since 2011 and of the Monaco Historic Grand Prix. Through this new relationship, the brand is increasing its presence in the streets of the Mediterranean city and at the same time on screens around the world.
February 27, 2025