TAG Heuer unites two icons in the race

The Carrera Chronosprint X Porsche Rallye is celebrating the fifth year of its partnership with Porsche by unveiling a limited edition inspired by the iconic 911’s first victory in the Monte Carlo Rally. The Carrera Chronosprint X Porsche Rallye comes in two versions. The 911-piece limited edition steel model is a nod to the Porsche 911 – a car that changed the world of motorsport forever – while the yellow gold version is available in a limited edition of 11.

These creations tap into the rich history shared by Porsche and TAG Heuer, harking back to a pivotal chapter: the 1965 Monte Carlo Rally. During this event, Porsche’s newly introduced 911 made its competitive debut. The chosen car was a Porsche 911 with starting number “147”, based on a lightly modified road car, not primarily destined for competitive racing. Number “147” performed beyond all expectations, finishing an impressive fifth overall and second in its class.

This was no small feat. The roads were treacherous – snow-covered with limited visibility – testing both the car’s performance and the precision of the timekeeping instruments, which came from none other than Heuer, the predecessor of TAG Heuer.

Founded in 1911, the Monte Carlo Rally was renowned as one of the most difficult races in the world, testing both the endurance of drivers and the capability of their machines. The unpredictable harsh winter conditions and challenging roads of the Alps made it a proving ground for automotive excellence.

February 13, 2025