News 
Founded in 2020 by Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie and MB&F, Geneva Watch Days (GWD) is setting a date for devotees of fine watchmaking from 4 to 7 September 2025. Jean-Christophe Babin, President of the GWD and CEO of the brand Bulgari, made the announcement at the presentation of the proceeds from the charity auction organised with Phillips in Association with Bacs & Russo on behalf of the Pierre Amstutz Fund that was set up to perpetuate watchmaking expertise.
On this occasion, Jean-Christophe Babin presented a CHF 108,000 cheque to Stéphane Cruchaud, Dean of the Geneva School of Watchmaking, to support students in precarious situations at this training establishment. He also took the opportunity to announce that the GWD would henceforth be a long-term organisation, while retaining the relaxed, open and inclusive spirit that has been its hallmark.
In addition, the Geneva Watch Days’ President unveiled the creation of the “incubator”: a new “Access” contributor category that will make its debut in 2025. Its aim is to support small independent brands with limited budgets, which stand out for their dynamic, creative approach and are prepared to venture into new territory or take risks, by providing them with a very affordable entry price.
December 12, 2024