Jaeger-LeCoultre unveils its latest collaboration under the Made of Makers programme: three exclusive olfactory signatures for the watchmaker created by acclaimed French perfumer Nicolas Bonneville. Through this collaboration, the Scent Artist has interpreted the Maison’s olfactory identity with a portfolio of original fragrances offered in different formats named The Timeless Stories, The Celestial Odyssey and The Precision Pioneer.
Recognised as one of the most talented perfumers of his generation, Nicolas Bonneville continually breaks new ground with distinctive fragrances that blend traditional and avant-garde techniques, rare essences and age-old natural ingredients.
Born and raised in France, he fell in love with perfume during a holiday in Grasse, the cradle of French perfumery, when he was 12 years
old. The experience had a profound impact on him: he began to teach himself the art of blending fragrances by designing his own experiments with scent at home, developing his innate gifts and growing skills as a self-taught “nose”. At the beginning of his professional career, he was mentored by the perfumer Jacques Maurel and, later, by Francis Kurkdjian.
In his approach to perfumery, Nicolas Bonneville combines creativity, imagination and innovation, together with an exceptional understanding of sensory perceptions. His work is notable in the way he explores new associations of scents and ingredients beyond classical codes and cultural borders.
The three olfactory signatures crafted by the artist for Jaeger-LeCoultre represent the highest practices that distinguish haute perfumery from all other fragrances: short formulas, noble ingredients and high concentrations.
These three factors combine to create olfactory signatures that evolve beautifully through top, heart and base notes, revealing layers of complexity and depth at each stage. The initial impression transitions seamlessly into a rich and enduring core, finally settling into a deep, memorable base. This meticulous composition results in a rich and sophisticated sillage, leaving an evocative trail that captivates and lingers elegantly, even when its wearer leaves the room.
Destined to become an additional signature of the Maison, the three fragrances crafted by Nicolas Bonneville will be offered as a special treatment to clients and will be used in a variety of other initiatives in the future.
October 31, 2024