News 
The unmissable horological gathering of the summer will take place from 29 August to 2 September 2024, in Geneva, with the same casual vibe but with new arrivals (Beauregard, Cvstos, Daniel Roth, Edox, Favre Leuba, Fortis, Genus, Lederer, L’Epée, Micromilspec, Ming, and Speake-Marin). In addition Breguet, Blancpain and Glashütte Original are supporting the joint efforts to make fine watchmamking shine, with special animations in their boutiques. Together with the 36 returning brands, the total number of participating Maisons hits 51.
Launched in 2020 by six Founding Members – Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie. and MB&F –, the decentralised event has grown to become a cornerstone for the watchmaking community. The concept? A shared pavilion to showcase the brands’ timepieces to the public, discuss current topics celebrate high horology, as well as decentralised locations – boutiques or hotels – for each Maison to welcome watch enthusiasts. The philosophy? A relaxed and festive atmosphere, along with simple yet efficient organisation.
The last edition attracted over 8,000 visitors, 600 media representatives and 300 retailers from all over the world. The 2024 dates will include a full weekend with a special programme for the public.
July 04, 2024