News 
Fifteen years ago, Armin Strom transformed from a one-man show to a fully integrated Manufacture brand when entrepreneur Serge Michel and master watchmaker Claude Greisler took the reins. Since 2009, the two childhood friends have been dedicating their lives to the science of movement, building up an independent Manufacture with a team of 38, including 22 skilled watchmakers able to turn raw steel bars into hundreds of complex, interconnected watch components.
So far, this has resulted in 17 brand-unique different calibres with a signature open-worked design divided among the brand’s three main pillars: System 78, Resonance and Masterpiece.
Each component used in Armin Strom’s instantly recognisable architecture of transparent mechanics is carefully hand-finished in-house with decorations meeting the highest haute horology standards: polished bevels; black polishing; Geneva stripes; circular graining; straight graining; matt, frosted and tremblage finishes; circular graining; or dramatically sun-brushed surfaces. All Armin Strom movements are handcrafted, with 97% movement components developed, made and finished in-house. And before leaving the Manufacture each watch is assembled twice and thoroughly tested to obtain the highest possible quality.
Little did Serge Michel and Claude Greisler know, when they were eight years old and first started hanging out in Mr. Armin Strom’s workshop in the village of Burgdorf, that they would one day transform a little workshop specialising in skeletonising watches into an independent Manufacture, fufilling their long-held dream of building their own watches. Yet here they are and the brand Armin Strom will continue its independent quest for innovation, precision and perfection – traditional watchmaking savoir-faire with a modern twist.
June 20, 2024