News 
The Geneva Watch Days have chosen to make their debut across the Sarine, organising a pre-launch event for the iconic end-of-summer Geneva show. Indeed, from 29 August to 2 September, all watch lovers will meet in the lakeside city to celebrate fine watchmaking. Before that, the Geneva Watch Days, supported by 31 participating brands, made a stop in Zurich for an evening, and the city became a hub of success. 520 people gathered at Aura, on the banks of the Limmat, to catch the vibe.
Media, retailers, and watch enthusiasts had the opportunity to discover the watchmaking highlights of 31 out of the 54 brands that will be present in Geneva, engage in casual conversations with their CEOs and teams, participate in watchmaking workshops organized by the Fondation de la Haute Horlogerie (FHH), or simply relax and socialize over a friendly drink. It was a unique watch gathering in German-speaking Switzerland.
During the Geneva show, the names of the 54 brands participating in the event were unveiled. The fact that in 2020, during the inaugural Geneva Watch Days, only ten brands were involved, highlights the event’s exponential growth. Initially emerging from a temporary need for a gathering during the pandemic, it has gradually evolved into an established institution. And now, the concept is developing, starting with the city of Zurich, because watchmaking wants to reach all of Switzerland.
June 13, 2024